Company Culture
Qingdao Caplo Cap Making Co.,Ltd, which formerly named Qingdao Yahua Bottle Cap Making Co.,Ltd, was located in JiaoZhou Bay in the picturesque coastal city of Qingdao. Established in the late 90s,and after nearly 20 years of ups and downs, Qingdao Caplo has become one of the biggest and most professional cap making companies. In recent years, following the international practice, the company has formed three major centers of production, marketing and investment management. The production center takes bottle caps as the main product,and at the same time drives the other products such as:bottle cap liners, oral liquid bottles and heath drinks; the marketing center which engages in the development of products and market sales, now has had marketing networks all over the world and an increasing marketing share; the investment management center mainly engages in capital operation and project investment.
Company concept
From its own enterprise characteristics and industrial characteristics, Qingdao Caplo as an aluminum bottle cap production enterprise, takes”quality excellence, creating perfect”as its own enterprise tenet and basic concept.
Since 2000, the company has successively used two different company logo based on the company concept. In the year of 2000, an oval pattern was used as the company logo, representing the bottle cap business booming day by day. In order to unify company concept system, in 2016 the company invited concerned expert to redesigned the company logo.
1.Positioning the strategy of the company development: put forward the slogan of entrepreneurship and develop three five-year plans. The first five-year plan(2000-2005) the company began to take shape; the second five-year plan(2006-2010)the company formed a certain scale; the third five-year plan(2011-2016) the company became more mature.
2.Carrying out the company marketing strategies according to the following ideas:
the development of the domestic market: develop complete set of products in many varieties and specifications, and spread the market to the whole country; the exploration of the international market:high price market such as Euro, American, Japan and low price market such as neighboring countries, southeast market and middle east market;to enhance training for business personnel and to strengthen risk management.
3.The refinement and interpretation of management concept.
Caplo management concept is tolerance,harmony,happiness and benevolence; equal opportunity for every one; honesty with each other;mutual growth of the talent and business; equal emphasis on both spirit and material.
In order to implement its concept comprehensively, the company made analysis of its users ,competitors and the public in every level,and formulated the corresponding target,planning and implementing measures.
1.User-how to satisfy users, service users.
2.Competitor-how to compete with competitors.
3.Joint- who is the available external resource.
Principles to follow:
To strictly implement the established enterprise concept, the company set six principles that are emphasized to follow , which are principles of competition,principles of profit, principles of user supremacy , principles of quality, principles of innovation and principles of service.